Tell your story

Tell your story

In a Landing Page and a shop page that is accessibile to everyone.

Give an experience

Give an experience

Customize the purchase phase with a message and choose the destination.

Create a memory

Create a memory

Once the purchase is completed, the donor receives a thank-you email containing a certificate.

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A Gifts that brings joy to those in needs

Our shop is open to all, both individuals and companies. The initiative is transparent and inclusive: every gift delivered includes a personalized dedication message, and the delivery process is documented through photos and videos.

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How to partecipate?

  • As an association, you can contribute by sharing your project and using your network of volunteers to coordinate the distribution of purchased products directly to those in need.
  • As a producer or dealer, you have the opportunity to sponsor the initiative by offering a selection of products at fixed prices, ensuring maximum impact.
  • If you’re an individual or a company, you can make a purchase, personalize it with a message, and spread the word by sharing the initiative with your network.

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WISHOPe for the Croce Rossa di Milano

With WISHOPe, you can gift a kit of essential baby products to a child supported by CRI4Kids, a project launched by the Croce Rossa di Milano to help children under two living in vulnerable families. The families in the CRI4Kids program are supported by the Croce Rossa volunteers to overcome difficult times and regain stability.

  • 2,500+ essential products needed every month
  • 60+ families facing serious hardship
  • 70+ children under the age of two

Discover more
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WISHOPe Christmas 2024

Once again this year, with the help of our partner associations, we were able to make Christmas special for those less fortunate. Here’s what we achieved together:

  • €19,875 raised in gifts
  • 576 supporters involved
  • 795 people helped

Thank you to everyone who took part and contributed to this initiative.
The campaign ended on 09/01/2025.

Look at the results
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WISHOPe Christmas 2023

The first e-shop where you can donate a real gift directly to those in need and bring them joy.

  • 46,825€ raised 
  • 1,429 supporters
  • 1,873 people we have helped

Initiative ended on 09/01/2024

Look at the results

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